Непереводимчики

[Mithrilian]

https://www.reddit.com/r/AskReddit/c...le_what_is_the

Что получается, если к названию фильма добавить -ing



The Thinging - One girl's fight to become a member of her high school choir despite a fierce lisp
Ming: Fritz Lang's classic noir about the Chinese Dynasty
This is the Ending - The whole movie is just a big spoiler
Hooking - Robin Williams puts on green tights and goes looking for sailors
The Jungle Booking - This summer, the jungle is reserved... FOR YOU!
The Karate Kidding
The Da Vinci Coding — A Renaissance artist travels to the future to become a programmer
Kill Billing
Breakfast Clubbing
Ice Aging - The most boring movie ever. Ice-T, Ice Cube and Vanilla Ice getting old
The Ringing - tinnitus has never been so terrifying
Ferris Bueller's day offing. - highschooler goes on a gun rampage
50 Shades of Greying
Schindler's Listing - In a facist regime where everything is far-right, one man lists lazily to the left
Speeding - Keanu gets a lot of tickets and finally has his licence suspended
Goldfingering - But you mustn't touuuuuuch
Das Booting -A movie about turning on German computers

[Ulf Krendelsson]

"meerkat-ing". it has got serious - in australia, over a "son of a mongoose" line. but, the legal case got dismissed in the end. https://adstandards.com.au/cases/2016/March?ref=0119/16

Case Report
1 Case Number 0119/16
2 Advertiser Comparethemarket.com.au
3 Product Insurance
4 Type of Advertisement / media TV - Free to air
5 Date of Determination 23/03/2016
6 DETERMINATION Dismissed

ISSUES RAISED
2.5 - Language Inappropriate language
DESCRIPTION OF THE ADVERTISEMENT
Compare the Market’s ‘Launch’ commercial opens with ‘Aleksandr Orlov’ (Aleks) and
‘Sergei’ who is carrying ‘Baby Oleg’ in a wearable baby carrier, stepping out of a Bengley.
As Aleks and Sergei walk towards a building, they are followed by removals men carrying
candlesticks. While walking, Aleks says to Sergei, “Is like I always say Sergei, if you can’t
beat them, buy them”. They then arrive at the building doors which carry the
comparethemarket.com.au logo.
As the doors open, you see the Compare the Market team anxiously awaiting their new boss.
‘Tom’ from the Compare the Market team bends down to welcome the meerkats to their new
business and stretches out his hand, “Mr Aleksandr, pleasure to meet you. I’m Tom.” Aleks
completely ignores Tom’s greeting and hands him his briefcase instead, leaving Sergei to say
hello.
The scene then cuts to Aleks sitting in Tom’s office chair. Aleks can see that Tom wants to
get down to business and says, “Talk to me, Tom!” Using an iPad, Tom explains that “the
price of health insurance will go up again on April first. Last year the average was 6.2%, with
some polices going up 18%!” Even though Aleks doesn’t really understand health insurance,
Aleks knows that price rises are bad and at the news of a potential 18% increase, Aleks
exclaims “Son of a Mongoose!” before looking at Sergei and shrugging his shoulders. Sergei
and Baby Oleg both look a bit confused as to what this actually means.
The scene then cuts to a blue Compare the Market endframe showing car, life, health, home
and energy icons, as well as Compare the Market’s logo and phone number. We then hear Tom’s voice saying, “Beat the health insurance price rise. Call us on 13 32 32 or go to
comparethemarket.com.au.”
THE COMPLAINT
A sample of comments which the complainant/s made regarding this advertisement included
the following:
I am sure the ad agency wrote the script so it would get attention "Son of a mongel !!" meant
as an offensive insult, but it may be repeated by kids because the animated meercat says it.
The phrase 'son of a mongrel'. I do not believe this phase is one I want my 3year old running
around and repeating. The language is offensive.
THE ADVERTISER’S RESPONSE
Comments which the advertiser made in response to the complainant/s regarding this
advertisement include the following:
We have received complaints from viewers through the Advertising Standards Bureau in
relation to a line of script within our current television commercial. The line in question is
“Son of a Mongoose” which has been misheard by the complainants as “Son of a Mongrel”.
The rivalry between meerkats and mongooses was first highlighted in our ‘Battle of
Fearlessness’ commercial which launched on 4 January 2015. This commercial explained
how the fictitious history of the meerkats and mongooses who fled Africa after the grub
famine, and then fought battles for supremacy in the mountains outside of Moscow.
The phrase “Son of a Mongoose” was designed to be a fun meerkat term to express shock at
hearing some health insurance premiums went up by 18% last year.
We regret that the complainants are mishearing this line within our commercial but do not
think this complaint falls under Section 2.5 of the Code as it relates to people mishearing a
word, as opposed to the TVC containing language that is “inappropriate to the
circumstances”.
Conclusion
In conclusion, while we regret that the complainants have misheard the commercial and
taken offence, we do not believe that there has been any breach of the AANA Advertiser Code
of Ethics.
We value the role of the Advertising Standards Bureau and appreciate that it is obligated to
follow up on complaints raised, however, we believe in this instance the complaint is
unfounded and therefore should be dismissed.
THE DETERMINATION
The Advertising Standards Board (“Board”) considered whether this advertisement breaches
Section 2 of the Advertiser Code of Ethics (the “Code”).
The Board noted the complainants’ concerns that the advertisement uses offensive language,
likely to be repeated by children.
The Board viewed the advertisement and noted the advertiser’s response.
The Board considered whether the advertisement was in breach of Section 2.5 of the Code.
Section 2.5 of the Code states: “Advertising or Marketing Communications shall only use
language which is appropriate in the circumstances (including appropriate for the relevant
audience and medium). Strong or obscene language shall be avoided”.
The Board noted that the complainants’ that the advertisement uses the phrase, ‘son of a
mongrel’. The Board noted the actual phrase used in the advertisement is ’son of a mongoose’
and considered that this phrase is not offensive or likely to be considered inappropriate by
most members of the community. The Board noted that mongooses have featured in previous
executions of the advertiser’s campaign and considered that even if you were not familiar
with these advertisements in the Board’s view the current advertisement clearly uses the word
mongoose not mongrel.
The Board considered that the language used in the advertisement is not strong, obscene or
inappropriate and determined that the advertisement did not breach Section 2.5 of the Code.
Finding that the advertisement did not breach the Code on other grounds, the Board
dismissed the complaints.