New EU rules on TV ads on the way

[SPDAY]

The European Commission is hammering out a new EU directive on TV
advertising that will allow broadcasters to decide when and how
often they screen commercials, the Financial Times Deutschland
reported, citing a draft version of the directive

Under the proposal, TV broadcasters will be able to screen
individual advertisements rather than a block of commercials,
which is currently the rule

They will be permitted to interrupt their programmes with
commercials as often as they want -- except during feature films,
news and children's programmes.

The current maximum limit of 12 minutes of advertising per hour
will be left unchanged under the proposal, the newspaper said

[YellowMan]

А эти директивы вообще какую-ту силу имеют ? Или это только рекомендации ?